A new report from FEMA presents guiding principles for building a culture of preparedness, which was the first goal in the agency’s 2018-2022 Strategic Plan. The guiding principles are trust, inclusion, cross-cultural communication, and support local practices and successes. For each of these principles, the report presents practical strategies and examples that demonstrate successful outcomes in real-world settings. Additionally, FEMA recommends the “novel methodology” of “Culture Brokers” to operationalize the guiding principles. It identifies Culture Brokers as people with local knowledge and the trust of community members who are capable of bridging gaps, willing to help, and would be trained to use the guiding principles to enhance local levels of preparedness.